While I was attending the Business Solutions Conference in Illinois and visiting with vendors I heard the term “value pricing”. A vendor, providing bookkeeping service, was providing the service at a fixed price on a monthly basis and calling it “value pricing”. Although I wasn’t calling it “value pricing”, I was offering it through my fixed price services. This got me thinking about value pricing.
Value pricing is providing a specific service at a fixed price for a specific type of client. This allows the business owner to be able to budget for the service. Traditional CPA firms and firms providing outsourced CFO services usually Continue reading